Michael Shuman — “Keeping the Culture of Small Towns”

Posted on June 21st, 2024 in American Society,Corporations,Environment,Law,Mendocino County,Politics,Self-Identity by Ignacio Ayala

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Years ago, before the myriad of things to buy were as available as they are now, retail businesses were most often locally-owned and operated, often for generations. This all began to change in the middle of the last century, as many of the items in the Sears Catalogue became available in towns and cities across the nation for consumers to feel and touch. But, it wasn’t until approximately 25 years ago when Wal-Mart, Target and other big-box stores appeared nationwide in small communities, to the detriment of locally-owned businesses and the social and economic benefits those businesses provided to their communities.  Michael Shuman, an attorney and an economist, is the author of, “The Small-Mart Revolution: How Local Businesses are Beating the Global Competition.” This book addresses the issues and problems of locally owned businesses and how they can successfully compete with the big-box stores owned by corporations foreign to the region. We began our conversation, which occurred on January 21, 2008, when I asked Michael Shuman to describe how a corporation comes into being, as a basis to understand some of the problems of locally owned businesses in competition with the big box stores.

The book he recommends is, “The Seven Principles for Making Marriage Work,” by John Gottman.


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