Miller, Geoffrey — Sex, Evolution and Consumer Behaviour

Posted on July 6th, 2009 in Genetics,Psychology/Psychiatry by Barry

Why do you buy what you buy? What do you hope to gain from it and will it make you a happier, sexier and more successful person? In these days of economic downturn many of us may be questioning whether we really need all this “stuff” and how it impacts our lives?

In this edition of Radio Curious we meet Geoffrey Miller, a tenured professor of evolutionary psychology at the University of New Mexico, and the author of “Spent: Sex, Evolution and Comsumer Behaviour.” During our visit we discuss how our purchasing choices are driven by thousands of years of evolution, how marketers can take advantage of this and how we might try to better understand our consumer instincts.

I spoke with Geoffrey Miller from his home in Australia on May 29, 2009 and began by asking him to define his field of evolutionary psychology.

The book Geoffrey Miller recommends is “The Life You Can Save: Acting Now To End World Poverty,” by Peter Singer.

Click here to listen or on the media player below.

Click here to download the podcast.

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