Evan Schwartz – The Inventor’s Juice
Juice, The Creative Fuel That Drives World-class Inventors
Albert Einstein suggests: “To raise new questions, new possibilities, to regard old questions from anew angle, requires creative imagination and marks real advance.”
Thomas Edison suggests, “The inventor has a logical mind that sees analogies.”
And Winston Churchill comments, “Success consists of going from one failure to another without loss of enthusiasm.”
The mind of an inventor works differently than the mind of a non-inventor. What inspires the inventive mind? What is different in the way an inventive mind perceives the world that is different from other minds? What is the role of the role of invention in our society? In this interview, recorded in January 2005, Evan Schwartz, author of, “Juice, The Creative Fuel That Drives World-Class Inventors,” discusses inventing and inventions. According to Evan Schwartz, the creative energy of inventors, their “juice” gets applied to problems, products, companies and markers through the use of creativity patterns. Invention is a set of strategic thinking strategies that can be learned, taught and practiced, just as with other skills, like cooking, acting, or sailing. He began our conversation by describing what differentiates an inventive mind from other types of minds.
Evan Schwartz recommends, “Chronicles Volume One,” by Bob Dyland.
Originally Broadcast: January 3, 2006
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