Richard Brodie – How Ideas Travel

Posted on July 31st, 1996 in Uncategorized by Barry

The Virus of the Mind

The developing field of science called the science of memetics is based on evolution, studies memes: how they interact, replicate, and evolve. The biological definition of a meme is a basic unit of cultural transmission. The psychological definition of a meme is a unit of cultural heredity analogous to the gene, the internal representation of knowledge. A working definition of a meme is a unit of information in a mind whose existence influences events such that more copies of itself get created in other minds. “The Virus of the Mind” is a book devoted to the study of memetics and memes and was written by Richard Brodie, who also was a writer of the first version of Microsoft Word. He was our guest for this edition of Radio Curious that was originally broadcast in July of 1996. We began when I asked him what is the importance of studying memetics.

Richard Brodie recommends “The Lucifer Principle: A Scientific Expedition into the Forces of History” by Howard Bloom.

Originally Broadcast: July 31, 1996

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