Born To Buy: The Commercialized Child and the New Consumer Culture
In the past 50 years, the advent of television as a medium for advertising has had significant effects on the buying habits of everyone, and especially on children. MRI scans on the brain, and the development of neuro-marketing are used to determine more receptive ways to market a myriad of products to all of us. Studies that follow the behavior of children show that the more involved a child is in the consumer culture, the more likelihood that the child will be depressed, be more anxious, have frequent headaches and/or stomach aches. And, the most heavily advertised products are more likely to be addictive to the users of those products. “Born to Buy: The Commercialized Child and New Consumer Culture” by Professor Juliet Schor, of Boston College, presents a detailed discussion of these changes in the commercialized market place that is brought into almost every home and school.
Juliet Schor recommends “For Her Own Good,” by Barbara Ehreneich and Diedre English.
Originally Broadcast: December 14, 2004